A brand new look.

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Responsibilities

As Head of Design & UX, I owned the full creative and product design strategy —
from brand identity to product experience and the design system.
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Define brand strategy & build the design system

Crafted a unified brand identity and created a scalable multi-platform design system used across web + mobile.

Prototype and launch the Hometalk App

Led UX, UI, and prototyping for the mobile app — from early concepts to full product launch.

Redesigned posting flow & tutorial pages

Reimagined the content-creation experience to make posting projects easier, faster, and more engaging.

My Approach to Product Design

Research

I begin by gathering insights, observing behaviors, and identifying pain points.The goal is to define a clear, human-centered problem statement that guides the entire project.

Design

Here I explore possibilities — sketching concepts, testing ideas, and shaping the experience.This phase is about creativity, structure, and finding the most meaningful solution.

Build

Together with the team, we turn concepts into tangible prototypes.
We create lean, testable versions of the product to validate feasibility, interaction patterns, and user value.

Ship it like it’s hot

We refine, test, and iterate until the solution holds up in real-world use.
This is where design meets execution — aligning UX, engineering, and product to deliver with confidence.

From Web to Mobile

Transforming a desktop-first platform into a mobile-native experience.Redesigned navigation, faster actions, and a touch-friendly UI that brings the product closer to users’ everyday moments.

Case Study Coming Soon